Specsavers launched the new HUGO eyewear collection in Australia and New Zealand on 14 February.

Created with the modern man and woman in mind, the collection features 14 modern urban styles in sharp metal and bold acetate, reflective of the brand’s clean-cut sartorial offering.

Styles feature semi-transparent acetate and satin flat sheet metals, matte gunmetal metallics, cool blue and berry hues, all with flexible hinges and subtle HUGO branding.

Acknowledging the current widespread use of smartphones for photography, selected frames in the collection also include an innovative design feature – a reversed HUGO logo ideal for the ‘mirror selfie’.