Pop sensation and style icon Kylie Minogue has partnered exclusively with Specsavers to release her first eyewear collection.
Combining elegance and edginess, the collection features 25 optical frames and four prescription sunglasses, and will be available in Specsavers stores across Australia and New Zealand from 9 March 2017.
“Designing the glasses and collaborating with Specsavers has been a fabulous experience,” Kylie says. “I’ve taken a lot of inspiration from the idea of modern classics, popular shapes and styles that suit most people, but with my own personal twist on each frame.”
Reflecting her petite frame, the new collection also includes several styles in smaller sizes.
“At my request, we made sure the collection includes some petite styles,” she explains. “I know what it’s like searching for glasses and not being able to find any that fit. We’ve really made sure there’s something in there for everyone!”
Juan Carlos Camargo, Specsavers Head of Frames, says, “We wanted a range of glasses that would appeal to stylish, confident women and this collaboration embodies an eyewear collection that all spec wearers will instantly recognise and identify with.
“A trendsetter since topping the charts nearly 30 years ago, Kylie’s style has evolved into a refined, elegant and feminine look that I’m sure will appeal to all Australians. The Kylie effect is powerful and her mass appeal and timeless style made for the perfect partnership.”
The Kylie Minogue Eyewear collection follows Specsavers’ highly successful introduction of the ELLERY range in July 2016, a collaboration with high-profile Australian fashion designer Kym Ellery.