Australian fashion designer Kym Ellery has unveiled her second collection of prescription glasses and sunglasses, exclusive to Specsavers.
The new range, which was released across Australian and New Zealand stores on 3 August 2017, comprises six prescription glasses and four prescription sunglasses in modern, unisex designs that encapsulate the brand’s signature architectural silhouettes.
Said to be was inspired by the personal style and charms of artistic figures Peggy Guggenheim, Truman Capote, Iris Apfel, Carrie Donovan, Jerry Garcia and Buddy Holly, each style blends the old and the new, taking a classic shape and re-inventing it with a modern twist.
Masculinity and femininity come in equal doses. Shapes are bold and structured, whilst the colour palette is made up of colours such as marmalade, rich burgundy, warm tortoiseshell and polished metallic tones.
“Working with Specsavers has been a great experience as this has allowed me to push the boundaries in optical trends, just as I have always done for the garments I create,” Kym commented. “Everyone at team ELLERY is really excited to release this second collection.”
Specsavers Head of Frames Juan Carlos Camargo said the team at Specsavers felt very privileged to work with Kym Ellery on another collection. “The ELLERY brand continues to achieve phenomenal success on the global stage and we are proud to be able to bring this beautifully designed eyewear range to our customers at an accessible price,” he said.
A function was held at the ELLERY boutique in Paddington, NSW on 27 July 2017 to celebrate the new collection prior to its release in-store. Kym was joined by 100 of the Australian fashion industry’s most notable names, including DJ Alys Hale, model Louise Van de Vorst, and The Preatures lead singer Isabella Manfredi, who acted as master of ceremonies for the exclusive event.
The first ELLERY collection made its debut in Specsavers stores in July 2016, and the new additions see a total of 14 optical and seven prescription sunglasses complete the current range.