This TV commercial launched to key media channels on 4 December 2017 and supports Specsavers’ three-year partnership with Cricket Australia.
The sponsorship ensures all Australian international players and domestic umpires have access to regular eye tests and eyewear through Specsavers if and when required throughout the season.
While the ad itself follows the successful ‘Should’ve gone to Specsavers’ formula, it forms an important part of Specsavers’ annual marketing strategy. Specsavers always supports its sponsorship and retail initiatives with substantial investments in TV, poster, print and digital media, radio advertising and more.
Every year, Specsavers spend tens of millions of dollars promoting its store partners’ businesses to promote eye health – in this case, the Ashes Series, ODIs and T20s are acting as a backdrop for this important message – and to ensure Australians are easily able to book their next eye test.