Specsavers has issued a hand-eye coordination challenge to cricket fans, with consumer engagement set to drum up funds for a foundation that engages children with disabilities.
To celebrate its recent partnership with Cricket Australia and the Australian Cricket team as Official Eyewear and Eye Care Partner, Specsavers has launched ‘The Don Test’. Based on famous cricketer Sir Donald Bradman’s practising regime, the challenge involves bouncing a golf ball on a cricket stump as many times as possible.
Cricket fans are encouraged to post a video of themselves taking part in The Don Test on social media. Specsavers will donate $10 to the Bradman Foundation for every hit captured on video and shared on Specsavers’ Facebook page or uploaded to the Specsavers Cricket Australia page. Those who achieve the highest number of consecutive bounces each week will also win a prize for themselves as well as for their local sports club.
The Bradman Foundation, a non-profit charitable trust, provides students with disabilities opportunities to experience sport through its Coverdrive program. The program uses sport-based activities and values to teach the children important social skills while they are having fun, such as playing together fairly, sharing, cooperating, being positive and having a go.
Former Australian wicketkeeper Ian Healy describes The Don Test in the video above. He also recently expressed in an interview with Nine News how difficult the challenge can be.
Fully embracing the cricket season, Specsavers has also launched a separate competition in conjunction with Wide World of Sports where consumers can pick their favourite ‘Should’ve gone to Specsavers’ cricket moment and are airing a new television commercial, which can be viewed below.