The Specsavers Joint Venture Partnership – known by most as the Specsavers JVP – is the foundation stone of Specsavers’ success in 10 countries around the world. Pairing an optometrist partner and an optical dispensing (or retail) partner in a jointly owned business is our standard recipe for success – with a broad and deep support structure provided by ‘Specsavers’ as franchisor partner. More than 700 optical professionals have joined us as Joint Venture Partners since we first opened for business in Australia and New Zealand back in 2008.
How we support our Partners with marketing activity is perhaps one of the best known attributes of the support structure provided by Specsavers to store partners. To place marketing in context, in 2019 the Specsavers marketing budget will exceed $60 million, reaching consumers right across Australia and New Zealand in all forms of media, be they local, regional or national. Our constant and ongoing marketing activity has been pivotal in helping to build our Partners’ businesses from the ground up to the point where we now have more than six million active customers on our database.
Of course, marketing activity is just one of the more high-profile elements of the broader support package that store partners access every day. In addition, a range of services bears the load of activity that is not customer or staff-development focussed – think accounting and all back-office administration, recruitment, shopfit and equipment funding, payroll, CPD, professional development programs and more.
With a number of partnership roles available across Australia and New Zealand, it’s the perfect time to start considering your 2019 goals and taking your career to the next level.