Specsavers’ product range continues to expand, with hip hop superstar, entrepreneur and tech visionary will.i.am launching an exclusive new eyewear collection with the business earlier this month.

Building on his lifelong passion for striking eyewear, which was first inspired by the hip hop icons of his youth – such as Run DMC and Flava Flav – the 17-piece collection references classic and iconic styles with an innovative and futuristic twist.

Commenting on the new range, will.i.am said, “What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra ‘oomph’, while remaining entirely wearable. I want my line to inspire everyone to accessorise with glasses in a dope way.

“Glasses are the best way to make your outfit look fresh, put together, yet unique. If I am going to take the time to make sure my shoes, coat and hat look good together, I’m always going to complete the outfit with a great pair of glasses.”

The will.i.am range follows the highly successful launch of Kylie Minogue’s first eyewear collection in 2017. Specsavers has also launched exclusive collaborations with Carla Zampatti and Kym Ellery.

Watch the video above to hear how will.i.am first came to love eyewear.