Specsavers has once again been named the Most Trusted Optometry brand in Australia and New Zealand by Reader’s Digest Magazine as part of the 24th Annual Most Trusted Brands survey.

Voted by Australians and New Zealanders for the fourth year in a row (2020‐2023), Specsavers is recognised as the brand that consumers trust the most for their eye health.

Specsavers Audiology Australia has also been recognised for the ‘Highly Commended’ award in the category ‘Hearing Services’, for the second year running, and Specsavers Audiology New Zealand was also listed as ‘Highly Commended’ for the first time.

Dr Ben Ashby, Specsavers director of optometry welcomed the news. “This is the fourth year in a row Specsavers has been recognised as the most trusted optometry brand in ANZ. It is great to see that our customers recognise us as a brand that provides a mix of greater choice, high quality, accessible and affordable eye and hearing care.”

“We know that customers turn to us for expert eye care, delivered by local, highly qualified optometrists. We’re proud to be a brand that can be trusted to consistently deliver the best health
outcomes to all our customers. “This acknowledgement is a testament to all our partners and store teams working tirelessly every day to ensure that expert eyecare is available for all Australians and New Zealanders,” he said.

The 24th annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 2800 Australians and 1700 New Zealanders across 74 categories of products and services.

The survey reflects consumers’ opinions on which brand they think is the best in its category and is conducted across 41 countries with a global readership of over 35 million.