Specsavers named Reader’s Digest 2021 Australia and New Zealand’s Most Trusted Brand

The Reader’s Digest Magazine has named Specsavers as one of Australia and New Zealand’s Most Trusted Brands for 2021 in the highly competitive category – Optometrists.

The 22nd annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 3,000 Australians and 1800 New Zealanders across 72 categories of products and services.

The winners are brands that local consumers recognise are consistently reliable and value for money, whatever the economic climate.

As a result of the global pandemic, we had to adapt to new

ways of working but still delivering exceptional value and service. It’s great to see the public recognising us as a trusted brand, and even more so during uncertain times.